The other day it came to the attention of the team that the Gorillaz the seminal cartoon band, who are the brainchild of Damon Albarn and Jamie Hewlett, have uploaded all of their famous music videos to YouTube in HD format.
The videos, as expected, look fantastic. But it was the overall difference that got us thinking. We spend lots of time building an identity for clients that will be used across many different platforms. And what we still notice is that logos are not being brought up to date and utilising the higher resolutions that are available to them. And the same occurs for imagery and multimedia content.
So what types of information are key to making sure that you are making the most of the content you produce and whether it provide you with the best results?
Nearly everyone has access to a camera now that can produce a High Resolution image. And it is attached to your phone. If you produce content that is mostly image based it is advisable to invest in a camera that is worth its salt. But in the short term an iPhone comes in with one of the lowest but even that is an 8mp camera. Which while berated by those who hate Apple products makes up for with other features which enable it to succeed in nearly all conditions. If you are interested you can find out more about camera theory here.
The next key factor that needs to be noted when taking images is the way in which they are most likely to be displayed. Tall images will never be accepted well by most online platforms, widescreen won out. And even though most people view everything on their mobile devices now, the platforms will still manipulate content to be viewed in a 16:9 ratio.
The next role of ensuring the images you have remain in their HD format by the time they reach the website is to ensure that you are not compressing them and over manipulating them during editing. You will also need to meet the criteria for the various platforms Image Guidelines which can be found here
Video is now nearly always shot in HD. The problems that occur are when utilising the wrong ratio. Video footage needs to be filmed in a landscape orientation to ensure that when it is uploaded to any platforms the user will be able to see the full sized version rather than a compressed version.
So what do you think to the remastered Gorillaz videos? We love them. And we want more people to be able to take advantage of the power of the high definition displays we have available. Why not get in touch and see how we can help you grow your identity with HD content.