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Roques ONeil is a boutique aromatherapy consultancy and retail brand. We created this identity as a top-level business tool, whose typographic elements carry though to their retail lines. The butterfly motif is symbolic of transformation, and acts as a metaphor for the alchemical process at the heart of the business. Our design work has been implemented across both our client‘s consultancy business and retail ranges, taking both to the level of assured sophistication that is appropriate for an upmarket designer brand. 

We were instructed to deliver a comprehensive start-up brand programme for Avanti Gas, formerly Shell Gas (LPG), a national utilities company. From devising the company name and designing the identity, to creating the website, vehicle livery, press ads and sales literature, we turned the job around in a very tight timeframe. We are now on course for delivering our clients‘ goals: those of customer retention, increased customer conversion, and, ultimately, nationwide brand recognition.

Ultimate Standout! Two unique 4D billboards for Unilever detergent brand Omo in Vietnam, produced by us in collaboration with Cambridge-based Wright Design.

This ’four-dimensional’ media product developed by Tim Scott-Hunter, CEO of GroupM in Vietnam who managed the project, uses reverse perspective to create eye-catching movement from 2D constructions. The innovation is based on a mathematical illusion inspired by MC Escher’s explorations of infinity and the topology process.

Two unmissable 5m installations of an Omo detergent pack in Ho Chi Minh City make onlookers feel they are passing a giant 3D version of a real pack rather than a printed surface. Omo is the biggest detergent brand in Vietnam with a 60% market share.

“4D technology adds impact to brand identities by commanding our attention and tickling our senses,” said Simon Wright, Greenwich Design’s managing director. “It achieves the holy grail for brands by creating the impression that a flat image is truly three-dimensional.”

As members of British Design Innovation, we support leading international brands in utilising new developments and applications in visual communication.

Our client portfolio includes Air Menzies, Andrews Sykes, Dorling Kindersley, HSBC, NHS and Shell.

Greenwich Design is pleased to announce that we are one of the first registered users of Creative Barcode™.

Created by designers and innovators, Creative Barcode™ is a unique concept protection system that uses application-driven digital codes embedded into any original concepts, propositions or products we present to third parties.  This denotes ownership and permission based usage of our original ideas.

As Design and Brand Consultants we will now use Creative Barcode™ in our concept and pitch work, so that we retain ownership over the Value of the Originality and Creativity inherent in our work whether written propositions and/or visually articulated concepts. 

A ‘transfer of ownership’ feature is built into the Creative Barcode™ application. This enables us to re-assign the ownership of any concepts to our client at time of payment.  Without a ‘certificate of ownership’ the works always remain the property of us, the Originator.

Our clients recognise the Value of original creative ideas  and the knowledge, time and skill which we as their agency bring to their brands.  Creative Barcode™ supports ethical trading & procurement policies, for both us and our clients, as it reinforces the agreement between both parties so that propositions, proposals and creative works may not be commercialised without our permission.

As Brand owners, our clients could also use Creative Barcode™ as a risk management tool when scouting for external ideas and to denote their ethical trading & procurement policies by signing the Creative Barcode™ Trust Charter©. 

The barcode generated for each project (example below), has a unique Project ID number embedded in files associated with the project/concept, documents or visuals.

The highly visible barcode system protects the Originators and provides an open yet safe environment within which to trade concepts with our clients and other partners.

Creative Barcode™ equitably protects the interests of both parties transacting. Look out for the Creative Barcodes on our work. Proof that you are investing in Greenwich Design Original!

For more information, please contact Mary Davidson at Greenwich Design on 020 8853 3028.

© Creative Barcode® 2010. All rights reserved.

Creative Barcode® is the registered design and trademark of Creative Barcode Limited.

Greenwich Design has created a series of literature for new client Air Menzies International (AMI), the world’s largest trade-only airfreight wholesaler. As a fully-owned subsidiary of John Menzies Plc, a time critical logistics company, AMI works exclusively with freight forwarders and courier companies, offering highly competitive air freight rates and transport services around the world.

Their brief was for a new generic brochure to promote a consistent view of Air Menzies International (AMI) to customers explaining why they should do business with AMI.   We used generic content and then adapted a section for local markets in UK, South African, USA and Oceania.

AMI want to promote their online capability as a One Stop Shop and innovation provider with strong innovative platforms giving customers the ability to trade everywhere. 

A ‘leisure’ image with bright, stylish graphics reflect AMI’s key offering as a virtual service provider, whose time and cost-saving aspects allow customers to be a Free Agent. Fun and humour were introduced with symbolic national icons like a leopard for South Africa and a Hawk for USA.

We created a device to promote AMI’s exclusive USP, a Guarantee that they are 100% neutral, which means that they will never deal direct with shippers.

The design has been used across exhibition graphics and direct mail pieces and we achieved reduced production costs by 14%, not least of all by removing use of silver from the print!

Angus Gow, VP IT and Marketing, says “Greenwich Design’s new work has created brand consistency, impact and appeal in our communications across our diverse markets, whilst reducing production costs without compromising the integrity of the design.’’