Lasting, memorable product and service identities.
Avanti Gas
Brief:
To create a start-up brand identity and launch materials for this UK utilities company.
Results:
From devising the company name and designing the identity to creating the website, vehicle livery, press ads and sales literature, we are on course for delivering our clients‘ goal: that of nationwide brand recognition.
Shell
Brief:
Businesses lose thousands of days every year to poor safety awareness. Our brief, to design and execute campaign concepts across print and electronic media, was communicated to Shell employees globally, in an engaging and challenging way.
Results:
Our challenge in 2010 was to surpass the success achieved in 2008 and 2009: both years in which our creative work helped to smash targets! The evidence, in a campaign that launches with a bang and then slow burns over the following months, is that targets have yet again been beaten. In a company of 140,000 staff and contractors, responses numbered over 100,000. A fantastic result.
Shell Aviation
Brief:
2010 saw Shell Aviation celebrate one hundred years of pioneering technical development. To celebrate their on-going role in the history of aviation, we were commissioned to create this commemorative marque to appear on all communications and merchandise throughout the year. In addition, we developed the advertising campaign and display graphics for this celebration.
Results:
Raised global awareness of Shell Aviation as a key player in all areas of aviation innovation from the beginning of flight. Voted campaign of the year.
Andrews Sykes
Brief:
To design a set of brochures that details the range of the business sectors in which our client works.
Results:
The flexibility has proved a great success allowing the sales team to represent either a single division in the business or tell the full story. We continue to add to the set as new businesses are added, further evidence that the brochures are doing what was intended. An example of visual identity development ‘on the move‘ as the design has been translated across many other customer touch points.
Garrods
Brief:
To rebrand this iconic British dustbin range. Our overhaul started with the company identity, then addressed brochures, press ads, the web site and more. Collaborating with Akzo Nobel, the industry leaders in powder coatings, we created a range of interior bins with a contemporary colour palette.
Results:
Our rebrand programme was commended in the Design Week Benchmark Awards. It achieved 300% sales increase, and new retailer listings through the new-created interiors range.
Integralis
Brief:
We were asked to design a press ad to help sell in one of the IT security systems on offer from Integralis communications - cloud technology security. The perception of this technology had been nervous, so the core visual had to reassure their audience that their peace of mind was a big priority for Integralis.
Results:
Our creative work educated their audience and helped sell the service offer. Enquiries went up 45% from just one insertion.
Soley
Brief:
To design and build a very sexy replacement website that clearly positioned the Soley brand at the very premium end of the bespoke jewellery business.
Results:
Renewed and increased interest in the beautiful Soley collections.
Canary Wharf
Brief:
To position Canary Wharf as a seasonal shopping and recreational destination of choice. Our Winter on the Wharf slogan, and its accompanying WOW logo flowed across all material with vivid colours injecting the WOW factor via a series of illustrations.
Results:
Helped to establish Canary Wharf as an alternative destination of choice to the West End or Blue Water.
Happy Chocolate
Brief:
We were commissioned to develop a stand out brand for a business that had seen an opportunity to deliver a lifestyle-based chocolate product into market. Requirements were for a powerful, on-shelf presence in a highly competitive sector.
Results:
Happiness factor achieved via a suite of designer sleeves. Watch out Willy Wonka!
Shell Shipping
Brief:
Being both informative and fun in an industry dominated by hard facts and the bottom line is not the easiest of tasks, but the business nonetheless requires relationship building. Our brief was to produce a brochure to announce the latest LNG carrier…. and to lighten the proceedings we created a bit of cardboard engineering for those quieter executive moments.
Results:
The piece has recently gone into its fourth reprint. So whilst hard evidence of its success is not available, this indicates that it is more than achieving its intended results.
A1GP
Brief:
Season 4 saw the introduction of the exciting new relationship with Ferrari. We were asked to set the brand standards for a very complex branding hierarchy, and then prepare online implementation guides for Events and Teams to implement locally.
Results:
A fantastic 1st season saw increased brand awareness… could it challenge F1?
Roques ONeil
Brief:
Roques ONeil is a boutique aromatherapy consultancy and retail brand. We created this identity as a top-level business tool, whose typographic elements carry though to their retail lines. The butterfly motif is symbolic of transformation, and acts as a metaphor for the alchemical process at the heart of the business.
Results:
Our design work has been implemented across both our client‘s consultancy business and retail ranges, taking both to the level of assured sophistication that is appropriate for an upmarket designer brand.
HSBC
Brief:
To design the wayfinding signage system for HSBC‘s flagship office. Working closely with a team of signage fabricators, our wayfinding system was built on a combination of practical imperatives and aesthetic sensibilities.
Results:
We built on our design template with a set of signage guidelines that offer direction on design and implementation, which is now the mandatory signage reference manual for HSBC‘s global operation.
Dorling Kindersley
Brief:
We were asked to design and illustrate this 192 - page brain training book. Working closely with the design and editorial departments at DK, we produced layouts that represented something of a departure for the publisher, in that it was 100% illustrated.
Results:
Max Your Brain has been a huge success: it has been a top ten category bestseller on Amazon, and has been translated into a number of languages including Chinese!
Pennzoil
Brief:
The first phase of this project was to develop a product identity for Pennzoil ‘LongLife’, a Heavy Duty Lubricant offering to the commercial market. Once the design was completed, we applied it to the full range of communication elements including packaging, signage and marketing materials. A set of implementation guides followed to help local agencies to implement the programme correctly.
Results:
Consolidated a new line extension under one global image – at last global consistency.
Palmers Print
Brief:
As part of a larger identity re-design programme, Greenwich Design was asked to create a brochure for this long-established printer, aimed at design and marketing teams in both design agencies and within corporate organisations.
Results:
Palmers Print goes from strength to strength, and feedback from their associates confirms that our print material has set them apart from the competition.
M&S
Brief:
In a conscious effort to evoke a warm sense of nostalgia, these packs call to mind design work from days gone by.
Results:
Both met sales targets and were award-winners: they featured in ‘the Best of British Packaging’.
Ruberoid
Brief:
To develop, construct and implement a cohesive brand identity that would appeal to both major DIY stores and the trade via a national network of builders‘ merchants.
Results:
Successfully cemented Hyload‘s positioning in the DIY chains as the unrivalled market leader of above the ground damp proofing and below ground tanking systems.
Shell
Brief:
Our relationship with Shell has evolved over 25 years, from promotional campaigns on UK forecourts to the development of the global visual identity. Our extensive experience working with Shell businesses - B2C, B2B and internal, has given us a unique understanding of how the VI works and what it needs to embrace, including signage, clothing, vehicle livery and many others.
Results:
From a disparate brand loosely held together by a globally recognised logo to a truly unified brand – One Brand. For Shell, this has meant greater consistency in delivery and up to 30% savings in management and implementation costs.
Mothercare
Brief:
Designed for the launch of the first retailer dedicated to the needs of the expectant and young mother, we used the ‘m’ to impart a sense of nurturing and protection to an infant. Mothercare is now an international brand in over 60 countries, and our logo is regarded by many as a design icon.
Results:
Remains as relevant today as it did the day of launch. Customer recognition is almost 100%.
Cuba
Brief:
To design a lasting, memorable marque for an emerging rock band. Thoughtful typography combining the iconic red star of Cuban communism gives the band a deeper, more sincere aura.
Results:
Cuba‘s following continues to grow and tour dates are stacking up. You heard of them here first.
1st Coffee
Brief:
To create a business identity incorporating an element of the owner‘s Celtic heritage. We delivered a distinctive marque which we then applied to a range of material, including signage, posters and cup sleeves. The praise the client heaped on us was almost embarrassing in its intensity.
Results:
200% increase of 1st Coffee outlets in 2010.
NHS
Brief:
To advise and inform young women (and men!) of the pregnancy journey, via attractive yet discreet creative. The metaphor of an egg alludes to the pregnancy bump with coloured wraps denoting an individual’s position and involvement. The key piece - The Fan of Facts - designed as a handy, pocket-sized overview of pregnancy, features helpful contact details.
Results:
Uptake monitored over 3 years shows decrease in unwanted pregnancies in line with targets.
Shell Lubricants
Brief:
As a solution to help Shell retail outlets maximise the on-shelf presence of their branded products, we devised this intuitive system to allow the ‘virtual stocking‘ of display areas. Informed by the science of human behaviour in retail zones, our online tool makes sure that the right products are placed on the right shelves.
Results:
It works. Shell outlets around the world have reported increases in sales as a direct result of the Planogram resource.
