Digital

Kollo Health

Kollo

Kollo is the UK’s leading liquid collagen sachet specially formulated to support whole-body health for both men and women. Kollo had outgrown their existing website, and approached us after seeing the e-commerce site we’d created for Aguulp. Our brief was to redesign the site with a brand-new look and feel to appeal to a broader audience. Building a bespoke site on Shopify was a new experience for us, but the team rose to the occasion, delivering an intuitive site that could be rolled out across multiple countries.

"A website that goes beyond beauty to push Kollo to the next level."

What we did

The challenge was to give the site a ‘luxury’ feel that reflected the premium product whilst ensuring it wasn’t just about beauty. We took a gender-neutral approach that allowed us to promote the nutritional benefits for sports men and women too. As Customer Stories are a huge sales driver for Kollo, we revamped the content structure so that these were immediately accessible from the Homepage. We visually improved the ‘before and after’ section to maintain the site’s premium feel, and simplified the purchase options to avoid customer confusion.

What happened

The fresh design positions Kollo not only as a beauty brand but also as a serious option for sportspeople. The improved customer journey provides clear Calls to Action and reasons to buy at every step, and provides a clear distinction between a one-time purchase versus a subscription. Kollo has expanded beyond the UK, with plans for growth into other countries including the US to follow – check out the website here.

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Kollo Health

Kollo is the UK’s leading liquid collagen sachet, specially formulated to support whole-body health for both men and women.