Brand ID

Cavendish Ware

The Brief

Cavendish Ware approached us with a request to bring their logotype and other brand assets up to date. They were concerned that their image didn’t say ‘wealth’; wasn’t future-looking enough; and didn’t represent them in the ‘grown up’, professional manner that is expected of a wealth management company.

What we did

We created the trinity mark to represent the three founders of the company as well as the technical, mathematical and dynamic nature of their business. The Trinity mark became the centrepoint of their new visual identity system, we created a more assertive ‘Wealth Managed’ strapline and built a full suite of online and offline collateral.

What happened

Turnover increased by over 50%, key target client segment, measured by wealth, grew by over 100% and staff are now speaking with greater authority and belief. It has also helped to attract and recruit new members to the team that would have been out of reach beforehand – the appointment of a Head of Investment that was the ex-head of Merrill Lynch’s Research team and bringing on the ex COO of Schroders Private Banking as an acting operations director in the business.

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