Greenwich Design wins the pitch to redesign the StoryTrails website
We’re made up to be kicking off the new year with a super-exciting new client! We’ve won the pitch to redesign a website that connects communities around their roots – how cool is that?
StoryTrails is a brilliant initiative that brings stories from our past history to life with 21st-century technology. The website redesign is central to the project’s success, and will help to boost awareness and engagement, encouraging the target audience to get involved with the co-creation process and to attend local activities.
The site will take a deep dive into our collective history showcasing content from events and workshops in streets, town squares, on AR trails and at libraries across the UK, including Blackpool, Bradford, Bristol, Dumfries, Dundee, Lambeth, Lewisham, Lincoln, Newport, Omagh, Sheffield, Slough, Swansea, Swindon and Wolverhampton. The activities will reveal surprising nuggets about each location, from little known facts to local legends, as StoryTrails demonstrates the magic of the 3D internet.
“We felt that you really understood the brief and the role of the website as part of the wider project.”
One of the world’s largest immersive storytelling projects, StoryTrails will be produced by 50 emerging creatives. The collaborative project brings together The StoryFutures Academy, the BFI, broadcaster and historian David Olusoga, the BBC, Uplands Television, and leading immersive specialists ISO Design and Nexus Studios to make StoryTrails. It will be made in partnership with Niantic, the makers of Pokémon Go, and will be brought to life in UK libraries by The Reading Agency and place-makers Produce UK.