Design Stories

Design

The New Recruits

Samanta Anderson, a designer, and Conrad van Dyk, an artworker, are the newest members of…

Design

The True Psychology of Colour

As designers, we’re all conscious of colour, and the potential psychological effect it can have…

Design

Sustainability brand essence?

Debating the importance of brand consistency and relevance in our fast-changing world, it struck me…

Design

Packaging in China

When I visit a new country, I love to walk around the shops to admire…

Design

Should we judge a book by its cover?

An unusual brief came across my desk recently – to design the book cover for…

Design

Don’t Underestimate the Emotional Value of Design

We are living in an age when measurement is top of every marketer’s agenda so…

Design

Can Regular Health Checks Save You From a Rebrand?

A colleague asked me the other day, “If you could overhaul any brand in the…